Negotiations play an important role in the development of business relationships. On the way such negotiations will be organized and conducted depends the outcome.
On the content, the negotiations is a process of gradual consensus among partners in the presence of conflicting interests. In management, the negotiations are considered as a separate type of business communication in form and content. In form they are similar to individual conversations at the same time they are held between the delegations of the partners who need to have skills to influence a group of people with a clear goal. Thus, negotiations are part of management activities and are establishing corporate bonds.
The negotiations are not just solving of problems or making decisions, but also searching for the different conditions that contribute to the goal of each.
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